BtoBet analyses the industry

Gaming expert BtoBet has released its latest industry report, which highlights requirement to increase player lifetime value.

How is the European market reacting to an increased level of player requirements? How can a tailored UX be important for operators as they seek to retain customer loyalty? How could a product-centric approach be detrimental for licensees in the iGaming industry?

These are some of the aspects that BtoBet’s latest Industry Report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape” seeks to address in the context of the saturated European market where data-driven decision making is nowadays a must for operators and service providers alike.

The industry report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:

– How they are responding to the player-driven market

– How well do they know their customers

– How loyal are their customers, and

– Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits