BetMGM hopes to target golfing audiences that are likely to place sports wagers.
US.- Sports betting operator BetMGM has partnered with TopGolf to promote sports betting and strengthen awareness of its brands.
The multi-year partnership targets driving ranges in states where BetMGM holds a licence to offer sports betting products, including Detroit, Denver, Nashville, and Las Vegas.
BetMGM’s head of partnerships Kyle Wachtel, said he believed such “micro-deals” can be effective since they allow brands to target audiences they think will be likely to place sports wagers.
He said: “You don’t only need those flashy media partnerships, whether it be CBS, ESPN, or others.”
MGM and Entain’s BetMGM venture will continue to expand, according to MGM CEO and President Bill Hornbuckle who said he expects the sports betting platform to reach 13 new markets this year.
BetMGM also recently partnered with Richard Childress Racing (RCR) to combine efforts in social media drives and other marketing.