BetMGM has partnered with the RCR after previously entering a multi-year partnership with NASCAR.
US.- BetMGM has partnered with Richard Childress Racing (RCR) to combine their efforts in social media drives and other marketing.
The sports betting brand and the NASCAR team will collaborate on a variety of marketing activations, including primary sponsorship for select races in the 2021 NASCAR Cup Series.
CEO and chairman of the RCR Richard Childress, said: “BetMGM is at the forefront of the sports betting and online gaming industry and Richard Childress Racing can certainly relate to their pioneering vision,”
“This innovative relationship will provide opportunities to collaborate in new and groundbreaking ways.”
BetMGM’s Chief Revenue Officer, Matt Prevost, said: “Richard Childress Racing is one of the most respected and formidable teams in motorsports. Together we will develop compelling marketing opportunities and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide.”