MGTO to hold five international roadshows between April and June
The roadshows aim to diversify Macau’s tourist demographics.
Macau.- The Macao Government Tourism Office (MGTO) is intensifying efforts to attract more international tourists to Macau with a series of overseas roadshows between late April and June. Roadshows in Seoul, Singapore, Jakarta, Bangkok, and Kuala Lumpur aim to diversify Macau’s tourist demographics and reduce its reliance on mainland Chinese visitors.
Following a roadshow in Tokyo last month, the events will be held in major shopping malls to showcase Macao’s tourist attractions. There will be prizes, and Macau’s six gaming concessionaires and Air Macau will participate alongside travel agencies and businesses promoting Macau-related products.
The roadshows are part of a broader strategy by the Macao government to boost international tourism arrivals. The MGTO has said that the city aims to attract around 2 million foreign visitors this year (from outside of China).
Macao heavily relies on mainland Chinese tourists, who accounted for 67.5 per cent of all visitors in 2023. Travellers from outside Greater China (Hong Kong and Taiwan) made up just 5.2 per cent of the market.
