Melco and Yokohama F. Marinos to assist high street

The “Stay Strong Together and Support our Hometown Shopping Streets!” project will begin in April.

Japan.- Gaming company Melco Resorts & Entertainment Japan has partnered with football club Yokohama F. Marinos in order to provide support to selected high streets across the city.

The project, known as “Stay Strong Together and Support our Hometown Shopping Streets!”, will begin in April. It aims to reduce some of the economic damage done to the high street due to the coronavirus pandemic.

The two entities will work together to produce a shopping street support video using Yokohama F. Marinos players. The video will be broadcasted on the Nissan Stadium’s large screens at host games with the participating shopping street names in LED advertisements.

There will also be prize draws with tickets and signed goods up for grabs, as well as a social media campaign.

Five streets were chosen to be involved, after a total of 300 applied. On Sunday, the representatives of each shopping street were invited to a home game of Yokohama F. Marinos at Nissan Stadium to announce the project.

Talking of his own company’s recovery, Lawrence Ho, chairman and CEO of Melco Resorts and Entertainment, has said he is confident that the city’s casino sector will recover during the second quarter of the year.

Ho also said last month that he sees Japan as “the best potential new gaming market globally,” and that the company is committed to seeking IR license in the country.