AGA forms responsible betting partnership with NASCAR

The AGA’s ‘Have a Game Plan, Bet Responsibly’ campaign offers advice on how to gamble responsibly.

US.- The American Gaming Association has formed a partnership with the National Association for Stock Car Auto Racing (NASCAR), which will endorse the association’s responsible gambling campaign.

NASCAR is the first professional sports league to partner the campaign. It will develop co-branded content with the AGA to encourage bettors to act responsibly when wagering.

The ‘Have a Game Plan, Bet Responsibly’ campaign recommends bettors set a budget for their wagering, bet only with licensed, regulated operators and “keep it social” by betting with friends family and colleagues.

The AGA’s senior vice president, Casey Clark, said “legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways.

“It is critically important to ensure they are informed about how to do so responsibly. This partnership further demonstrates NASCAR’s leadership among professional sports on responsible gaming.”

The announcement of the partnership coincides with Responsible Gaming Education Week, an event held annually to demonstrate the industry’s commitment to responsible gambling.

NASCAR’s managing director Scott Warfield said: “Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy.

“The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”

Last week, the AGA assigned members to a board that will enforce its new Responsible Marketing Code for Sports Wagering.