Betfred and Vapour Cloud partner up

UK-based technology specialist Vapour Cloud has entered into a new £1 million partnership with Betfred.

UK.- Betfred has agreed with technology specialist Vapour Cloud on a partnership deal worth £1 million. Under the agreement, Betfred will take on its new partner’s omni-channel platform, Höllr, as part of an effort to overhaul its call centre infrastructure.

Höllr will include recordable voice, video, SMS, email and social media dialogue once it is deployed. In addition, Betfred will benefit from access to a secure payment gateway that is compliant to protocol PCI DSS* Level 1.

“This really is a ‘next generation’ solution, particularly suitable for businesses with a B2C contact centre operation where security is a must,” Tim Mercer, CEO of Elland-headquartered Vapour, said, adding: “Betfred has long prioritised the security of its customers details, but as cloud-based tech evolves so too do the opportunities to ensure even greater compliance. This is particularly important given the looming introduction of GDPR. The investment will also promote greater flexibility within the team, without any detriment to the customer experience.”

Betfred Head of Customer Services Mark Hilton added: “We are delighted to secure a deal with Vapour Cloud, which will greatly improve the customer experience and make us even more efficient.”