Macau puts hopes on Parisian Sands

The new tourist attraction could reactivate Macau’s casinos incomes this month.

The Parisian Macau Casino and Resort is opening today with a huge marketing campaign.

Macau.- Last month the international renowned casino hub in China experienced a positive atmosphere with the first increment on its casino revenues after two years of decline. The good vibes keep coming with the opening of the Parisian Macau by Las Vegas Sands Corp.

According to the city’s calculations, the gaming brand would generate US$31.5 million in pre-opening expenses for the Parisian in Macau. The latest tourist attraction, especially for VIP players from Hong Kong, is the biggest hope to reactivate the economy with its casino revenues.

Las Vegas Sands Corp. is already an essential Macau’s ally, as the incomes of the company’s others casinos in the city represent 53 percent of the total. Of Sands’ US$5.7 billion in net revenue for the first six months of 2016, its Macau properties contributed US$3 billion.

Today’s opening event is expected to multiply the opportunities for the market. By Monday evening, nearly 500 journalists —most of them from mainland China, Japan, South Korea, India, Taiwan and Australia— had arrived for the grand opening. But players will make the difference that is expected to relive Macau’s gambling spirit.