Experiture launches free mobile app

Experiture will provide a free mobile app for player loyalty to every casino on G2E.

“As a company, our mission is to provide our clients the tools to enhance player engagement.”

US.- Experiture, leading of casino marketing solutions, will present at Global Gaming Expo 2016 this week the free custom-built mobile app enhance player loyalty to every casino. Gaming operators, who are searching for the best way to improve customers’ experiences, can download the app with no App Development fees and a period of hosting services for free as well.

Experiture will introduce the new app during this week’s event in Las Vegas, the largest gaming industry reunion of the year. The casino marketing company will also showcase its entire suite of multichannel marketing capabilities such as Email, Mobile, Direct Mail and Social. Experiture’s mobile app seeks to even the playing field for all casinos and bring the power of multi-channel marketing to properties both large and small.

Casino companies can customise the app with brand’s style and engage with players through location-based messaging whilst delivering special promotions using virtual geo-fences. The app allows instant communication with players using in-app messaging and push notifications and even includes player profiles, points balances and tiers and presents players with offers based on eligibility.

Tej Kohli, CEO of Experiture, commented: “We found that many casinos are still lagging behind in their multichannel marketing efforts due to budget, resources and technical expertise. To help kick-start casinos into thinking beyond Direct Mail – an effective yet one dimensional marketing approach, we decided to leverage Experiture’s powerful technology framework to help casinos take an important step in Multichannel loyalty marketing.”