William Hill revenue goes up

Online betting revenues at William Hill have gone up by 16 percent in 2017 thanks to its new app and its website revamp.

UK.- William Hill celebrated their 16 percent jump in online betting revenue in 2017. The British bookmaker explained that it was due to its concerted push that included a new Android app for the business and a website renovation.

According to the company, punters wagered online an 11 percent more during the first 17 weeks of the year to April 25. However, sporting results were not always possitive: the group reported a good year for horseracing so far, while football is not meeting expectations.

Despite showing some good numbers, William Hill confirmed a hit by the new 10 percent tax on its UK horseracing gross win to fund the activity in the islands. The levy came into effect last month and hit the company with a £5 million drop to its online branch, but this was something the company foresaw.

There was also a 9 percent lift in overall net revenues for the group in 2017, as well as a 1 percent increase in turnover across its high street betting shops.

William Hill CEO Philip Bowcock assessed the company’s year so far as “positive across the board.” He celebrated the growth of its online business “thanks to the improvements in product, user experience and marketing we (William Hill) have made.”

The company reported to be on track to make annual savings of £40 million by the end of this year. The group will use that money as part of the business renovation that includes delivering a global technology platform to catch up with rivals in the online betting market.