Tenlot affiliate Kenya Charity Sweepstake launches 6/49 Lotto
Tenlot has celebrated the latest release from its affiliate, Kenya Charity Sweepstake – Lotto Bomba 6/49.
News from our partners.- Kenya Charity Sweepstake (KCS), affiliate of the international gaming operator Tenlot Group, has launched a new lottery game dubbed “Lotto Bomba 6/49”. The daily game is drawn live on one of Kenya’s leading TV channels.
“This new game is a groundbreaking moment for KCS, as it kickstarts the rejuvenation of this traditional lottery company, a Kenyan household name. KCS is the country’s oldest lottery company, founded in 1966, and our heritage is the blueprint of our future. We are honoured to have Tenlot Group leading this operation with us”, were the words of Peter Njoroge, long-time President of KCS.
The new 6/49 game comes as an addition to KCS’s physical scratch lottery, 5/39 Jackpot, Lucky 3, Kenno and instant games, among others. In parallel with the launch of the new game, the company has also introduced a new USSD sales channel, which joins sales via SMS, paybill, web, mobile app and via the biggest lottery retail network in Kenya.
“In the course of its existence of over 50 years, KCS has implemented nearly 5,000 charity projects to the benefit of all Kenyans. By making our reputable brand more accessible to a younger generation of Kenyans via technological innovation and a refreshed brand, we are laying the basis for another 50 years of charity, in which every Kenyan can be a stakeholder.”, said Yaron Farachi, the CEO of KCS.
Tenlot Group, is a fast-growing gaming operator specialized in the African and Latin American markets and stands out for its focus on charity-oriented operations. According to Tenlot CEO Yossi Abadi, KCS represents a “gold standard” in lottery operations. “The raison d’être of KCS is to implement charity projects,” said Abadi. “By investing in KCS we enable more Kenyans to become part of the company’s charity mission. We strongly believe in the long-term viability and equitability of this model, which furthermore is our model for our existing and future operations across the globe”, Abadi added.
