Quarter4 and Parleh Media Group sign partnership in Canada
The sports data and analytics provider has signed a one-year deal with Parleh Media Group focusing on the Canadian market.
Canada.- Sports data and analytics provider Quarter4 and Parleh Media Group have signed a one-year partnership focusing on creating sports betting content for the Canadian market. Quarter4’s data analysis will provide content for The Parleh’s daily betting picks videos on its owned and operated platforms and distribution partners.
Kelly Brooks, co-founder and CEO of Quarter4, said: “This partnership supports the much-needed progression in this industry. Two Canadian companies are advancing the content available to sports bettors and fans across North America.
“Parleh Media Group’s business strategy is extremely innovative and demands diverse analytics to support their scaling operations. This is especially valuable in a market like Ontario, where advertising regulations prevent matching offers, the traditional method used to attract bettors.”
Danijela Covic, co-founder and chief sales officer of Quarter4, added: “Our Canadian nationality is not the only thing we have in common with the Parleh Media Group.
“We are both pushing the boundaries of innovation in this global industry. Parleh Media Group is incredibly unique and has made sports betting content accessible and applicable to a diverse and growing market.”
Mark Silver, Parleh Media Group founder and CEO, commented: “Now we can easily move beyond producing the obvious content for the games with the largest fan bases by leveraging Quarter4’s data and insights to prioritize our daily betting picks videos to truly cover the best global bets each day.
“We’re also thrilled to be Quarter4’s first partner in Canada, who, like us, are making an impact far beyond Canada’s borders.”
