NorthStar Gaming has announced a deal with Canada’s betting content network to produce sports betting-themed videos, podcasts, and social media content.
Canada.- NorthStar Gaming has announced a partnership with Canada’s betting content network Parleh Media Group to produce sports betting-themed videos, podcasts, and social media content. NorthStar will be the exclusive and official sportsbook and casino affiliate partner for Parleh’s digital channels in Ontario.
NorthStar’s in-house content team will launch original daily, weekly, and monthly content formats, shows and live events. It will syndicate the content across its own properties and with third-party platforms, including the social platforms of Torstar Corporation.
Michael Moskowitz, CEO and a founding partner of NorthStar Gaming, said: “Video and other captivating multi-platform content will really differentiate NorthStar Gaming in the market as we maximize the consumer impact of our syndication agreement with media partners.
“In a short period of time, Parleh Media Group has established a brand and credibility unrivaled in the Canadian sports betting content landscape. We’re thrilled to work with them to produce compelling content that will truly differentiate our product offerings and customer experience.”
Mark Silver, CEO and founder of Parleh Media Group, added: “It was clear from our earliest conversations with NorthStar’s leadership team that they understood how our videos will fill a sports-betting content void left by the major sports networks and the few U.S.-focused sports betting broadcasters.
“We’re delighted to have NorthStar as our first sportsbook partner and to work with the company to deliver a ubiquitous digital and social media experience.”
In October, Parleh Media Group announced the launch of Parleh TV, Canada´s first dedicated sports betting broadcast network. The free online channel is available 24 hours a day.