Playtika partners with Laurence Fishburne for World Series Poker campaign

The Hollywood legend stars in a new US commercial for the tournament.

US.- Playtika’s World Series of Poker has partnered with Hollywood legend Laurence Fishburne for a new national commercial in the US. The deal marks the first time the award-winning actor has partnered with a mobile entertainment game.

The campaign launched in the US yesterday (February 3). Dubed “The Legend of World Series of Poker”, the commercial shows Laurence Fishburne narrating the story of WSOP player StanDaMan. During the story, the main character is on a mission to attain a digital version of the WSOP championship bracelet.

Ofer Kinberg, chief revenue officer at Playtika, said: “Laurence and his amazing personality and style really brings to life the WSOP player experience. We are proud to have created a commercial that complements the epic person of Lawrence with the epic legacy of World Series of Poker for the benefit of our players.”

Fishburne added: “It was a really interesting offer to join the project. It came to me, and I thought ‘I had to be a part of this’. I’m aware of WSOP and am fascinated by the gamesmanship of it. I’m thrilled to be a part of this game, and hope people enjoy my presence and that it can give them some joy!”

See also: Playtika revenues top $1.8bn in 2020