Pernille Mehl steps down as director of Danske Lotteri Spil

Pernille Mehl has led Danske Lotteri Spil for six years.
Pernille Mehl has led Danske Lotteri Spil for six years.

Pernille Mehl has announced her resignation after six years at the helm of the Danish gaming operator’s lottery division. 

Denmark.- Pernille Mehl is to step down as director of Danske Spil’s lottery division, Danske Lotteri Spil (DLO) after six years in the role.

She will leave the Danish operator by November 1 to become chief executive at an unnamed technology company. 

Announcing the news, Danske Spil highlighted Mehl’s contribution to modernising its lottery business. 

Nikolas Lyhne-Knudsen, the administrative director, said: “Pernille, together with her team and in collaboration across Danske Spil, has delivered an incredibly good effort and impressive results in DLO, which means that today we have very strong and competitive brands within our games.

“I would therefore like to take this opportunity to say a thousand thanks to Pernille and offer congratulations. I am glad that Pernille has plenty of time to follow tasks through to the end and say a proper goodbye in the autumn.”

Mehl said: “I have enjoyed every single day in Danske Spil, so it is with sadness that I have to say goodbye. I feel proud and lucky to have been surrounded by such competent colleagues, who together have helped to create a strong business.”

Last week, the Danish gambling regulator, Spillemyndigheden, warned that unlicensed providers are contacting customers offering membership to a “lottery subscription club”.

It said: “The Gaming Authority points out that there is a monopoly on the sale of lotteries in Denmark, and that it is therefore not permitted for anyone other than Danske Lotteri Spil to sell lottery subscriptions.”

Spillemyndigheden has reported that channelisation to licensed gaming in Denmark hit a record 90 per cent in 2020.

The regulator’s Gaming Market in Figures 2020 report shows that channelisation rose from 88 per cent in 2019. It’s a major improvement on the 69 per cent channelisation seen when the Danish gaming market was opened up in 2012.

Meanwhile,  Revenue from licensed gambling in Denmark reached DKK513m (€69m) in May – an increase of 29.9 per cent year-on-year but down compared to the previous month.

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