MGM and Roar Digital have partnered with Buffalo Wild Wings in order to expand their sports betting experiences in the US.
US.- MGM Resorts International along with Roar Digital —its venture alongside GVC Holdings—, has revealed that it entered into a partnership with Buffalo Wild Wings. This aims to bring sports betting experiences across the US.
The multi-year partnership is the first of its kind between a national sports bar and a gaming leader. It will deliver sports betting experiences at a national scale inside Buffalo Wild Wings through MGM’s digital gaming platform, BetMGM.
The deal is likely to spawn collaborations inside MGM properties and sportsbooks. These include a new Buffalo Wild Wings sports bar slated to open at Mandalay Bay in 2020.
People will be able to enjoy the experience this week. The partnership kicked off on Thursday with a free-to-play football game available nationwide. The companies said that they plan to include a sports betting test program in New Jersey later this year. They aim to expand to additional states as legislations advance.
“Our partnership with Buffalo Wild Wings is an important development in MGM and Roar’s position as the leader in sports entertainment and betting,” said MGM Resorts Chairman and CEO Jim Murren. “With more than 1,200 sports bars across the country, Buffalo Wild Wings is a ‘go-to’ venue for sports viewing in all of its markets. Adding access to MGM’s world-class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports.”
Buffalo Wild Wings sees it as a landmark relationship
“As the largest US sports bar, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans. We’re taking the first critical step on that journey through our partnership with BetMGM,” said Lyle Tick, President, Buffalo Wild Wings. “This is a landmark relationship between two preeminent experience brands that puts us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests.”