Unibet’s BetShare tool will promote customer engagement by allowing customers to share bet slips and winning bets on social media.

Sweden.- Kindred Group has announced the launch of a new tool designed to encourage a sense of community and customer engagement among players on social media. 

Kindred’s BetShare tool allows Unibet players to share bet slips and winning bets. Launched just in time for the Uefa European Championship, it can be localised to each market in which Unibet operates, Kindred said. 

The BetShare tool is located in the My Bets section of players’ Unibet sports betting accounts. There are no restrictions on what bets can be shared. 

Players can customise backgrounds, emojis, text and paint. All backgrounds will contain responsible gambling messaging.

Kindred’s chief product officer Erik Bäcklund said: “The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred.

“Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros.”

Johannes Nijboer, Kindred’s head of sportsbook business development, said: “This is truly an innovative and exciting tool. We are rolling it out continuously and the acknowledgement so far has been fantastic. 

“However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart.”   

Kindred and EASG to promote safer gambling app

Kindred has teamed up with the European Association for the Study of Gambling (EASG) to raise awareness of a mobile app that aims to help identify early signs of gambling addiction.

Developed by Zafty Intelligence, the Bettor Time app uses proprietary machine-learning software to flag changes in a customer’s behaviour associated with mental health issues.

Swedish court rejects regulator’s appeal over deposit loophole

The Swedish Court of Appeal has turned down the national regulator Spelinspektionen’s request to appeal against the quashing of its injunction against Kindred’s Spooniker brand for breaching online casino deposit limits.

Spelinspektionen had fined Spooniker alongside ATG for allowing players to use a loophole to circumvent the country’s temporary SEK5,000 (€476) weekly deposit cap on online casino deposits.

The operators were found to have allowed players to set their own deposit limits, and only granted them access to online casino if they set a limit under SEK5,000.

However, players were able to set higher limits and retain access to sports betting, and then lower their deposit limit below SEK5,000 after depositing funds to regain access to online casino.

ATG accepted the sanction, but Kindred appealed to the Administrative Court in Linköping and won the case. The court found that Sweden’s temporary law refers only to deposit limits for online casino, not their actual deposits.