Kambi strengthens Game Parlay to deliver NFL-style offering for NCAAF bowl season and College Football Playoff
Enhancements to Kambi’s market-leading combinability product follows strong growth throughout the season with approximately a quarter of bettors placing bets on NCAAF Game Parlays.
Press release.- Kambi is pleased to announce major enhancements to its Game Parlay product in preparation for NCAAF bowl season and the College Football Playoff, providing an NFL-style offering of combinable bet offers and player props.
The latest improvements to Kambi’s Game Parlay product for college football include an extension to the number of combinable bet offers available, which now stands at more than 20 and is comparable to those offered by Kambi for the NFL.
The offering includes a market-leading number of player props markets for both single and multi-game parlays, with bet offers including Total Passing/Receiving/Rushing Yards by the Player and Anytime/First/Last Touchdown Scorer.
Kambi’s Game Parlay offering is also unique for its multi-event and multi-sport capabilities. Following Championship Weekend, 67 per cent of NCAAF Game Parlay bets this season have been placed using Kambi’s multi-game parlay function.
Meanwhile, engagement was significantly increased alongside the offering expansion, with both the percentage of bettors placing an NCAAF Game Parlays bet and the percentage of all NCAAF bets placed via Game Parlay doubling compared to the start of the season.
Kambi will continue to expand NCAAF offers for bowl games this season which is only made possible by the continual development of Kambi’s core platform and integration of Game Parlay into the existing sportsbook.
Simon Noy, SVP Trading, Kambi, said: “With the NFL and NCAAF seasons in full swing, Kambi now has a comprehensive Game Parlay offering across both professional and college football.
“As we enter the NCAA football bowl season and College Football Playoff, we’ll continue to make even more improvements.
“We’re excited to see the results of our teams’ hard work throughout the rest of the season as we seek to deliver the very best product we can for our partners’ customers.”
An in-depth look into the history and performance of Game Parlay throughout the season can be heard in the latest episode of The Kambi Spotlight podcast.
