Casino operator Isle of Capri will launch Lady Luck social casino by GAN.
US.- GAN, the B2B supplier of online gambling solutions, announced the launch of the Lady Luck social casino brand for the newly established online gaming division of US-based casino operator Isle of Capri Casinos, Inc.
Isle of Capri manages 14 casinos across the United States. Its gambling venues feature more than 12,000 electronic gaming devices and 300 table games. The casino operator annually receives approximately 1.5 million casino customers. Isle of Capri’s partnership with GAN and the launch of the Lady Luck brand will allow the operator to enter the emerging social casino market by deploying one of the most highly preferred tools within the industry.
The simulated gaming solution was developed specifically for brick-and-mortar US casinos. It provides social gaming experiences across multiple channels, including desktop, mobile, and virtual reality. The solution features more than 200 slots and table games, with some of these being poker, gin rummy, and blackjack.
Isle of Capri Casinos CEO Eric Hausler explained that the rapidly growing social casino market offers the company the opportunity to bring to life its Lady Luck brand across new channels, broadening its demographic appeal. Hausler highlighted that they have opted for GAN’s Simulated Gaming due to the supplier’s specialised B2B focus and capability to deliver an attractive social casino product.
On its part, Dermot Smurfit, GAN CEO, said that they have worked closely together with Isle of Capri to bring the latter’s widely popular Lady Luck brand online. Smurfit commented that the new social casino brand has been built on the bedrock of GAN’s real-money online gambling platform in a manner that would best serve the needs of Isle of Capri’s existing customer base.