ICE reveals social media registration

Attendees will be able to register via LinkedIn, Facebook, Twitter or auto-population email option.

UK.- ICE Totally Gaming, the world’s biggest and most international gaming technology show in London, revealed auto-population email invites, which make the process significantly quicker for anyone who previously registered in either 2016 or 2015. With the new registration process, the ICE marketing team has responded stakeholders’ requests to be able to use social media in order to register. Attendance will be able to use LinkedIn, Facebook or Twitter and for those visiting icetotallygaming.com the number of mandatory fields has been reduced and contained within a simplified three tier process.

ICE Senior Marketing Manager, Dan Stone, said: “The 2016 edition of ICE attracted a record, independently audited attendance of 28,487, who made the journey to London from 150 countries. Our commitment is to constantly monitor and improve the customer journey, which begins at the point of registration. This year’s programme of customer research that we undertake after each edition of ICE, highlighted the understandable desire to further streamline registration, and to start earlier in the marketing cycle. I am delighted to confirm that we have responded to both of these requests.”

Next year’s edition of ICE Totally Gaming, the only B2B gaming event that brings together the online and offline gaming sectors, will be held from February 7-9 in ExCel, London. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides the most comprehensive shop window on world gaming.