“ICE forges a connection between the offline and online gaming sector”

Thomas Engstberger, Sales Manager at AMATIC Industries.
Thomas Engstberger, Sales Manager at AMATIC Industries.

(Exclusive interview).- Thomas Engstberger, Sales Manager at AMATIC Industries, talked with Focus Gaming News ahead of the 2020 edition of ICE London.

ICE London is the biggest exhibition of its kind in the world, and naturally, companies are interested in performing well at the event. As one of the leading operators, AMATIC Industries is ready to showcase its products on February 4-6.

Thomas Engstberger, Sales Manager at AMATIC Industries, talked to Focus Gaming News about the importance of the event for the company, as well as the lineup for the show.

AMATIC Industries is a regular attendant to the most relevant gaming events worldwide, how does ICE London distinguish itself from the others?

ICE London is obviously the key event of the year in the Global Gaming Industry, this show is special as it is the biggest in the Industry and forges a connection between the offline and online gaming sector.

What do events like ICE mean for the development of the company’s goals?

The ICE exhibition caters for all gaming types. Thus, a strong appearance at the ICE with a solid and attractive product line is essential for us in order to attract new customers and strengthen the company’s publicity on one hand, as well as to welcome existing customers and show off our novelties.

Thus, a strong appearance at the ICE with a solid and attractive product line is essential for us in order to attract new customers.

The company introduced new games and offerings in 2019. What is AMATIC preparing for the 2020 show? Will you reveal new technology?

Pure Gaming is AMATIC’s motto at this year’s ICE 2020 and as expected we will display our complete portfolio of innovations. The premiere of our CX30 with the latest technology on offer, our Roulette Grand Jeu with the brand new Corona II, the arena theme including a Sic-Bo dice machine, our brand new LUCKY LINK theme, the red and blue gaming packages, new top game titles as well as our growing online gaming division.

How is AMATIC assessing both the online and land-based casino market in the UK? What are the challenges there addressing the Brexit?

We assess the landbased market very good through our UK partner Genesis, all different segments positive feedback. The challenges are of logistic nature. Host for ICE could be questionable.

At this year’s ICE 2020 and as expected we will display our complete portfolio of innovations.

What has been the public’s reaction to CX27 gaming cabinet? What are the expectations for it in 2020?

With our successful CX series we reach our goal in constantly attracting new customers and convincing our existing customers with their benefits. For 2020 we expect to increase our sales even further with the new CX30 cabinet.

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