Google to allow gambling apps in the UK

The company is supposedly lifting the ban imposed on gambling related apps on Android systems.

UK.- Google has revealed that the company will change its policy and will allow gambling apps in its Google Play system. The company had imposed a ban on gambling apps back in 2013, even if they’re legal in the United Kingdom.

Gambling firms in the UK, France and other European territories have supposedly received emails from Google confirming the change. Before the lift, the companies were only able to offer their apps on their websites or through third party operators. As Gambling Insider reported, managing director of UK based Tech Company Degree 53 Andrew Daniels, said: “From the beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the UK, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries.”

Moreover, he said that upon submission, developers would be required to provide documentation for the apps, including licenses for the countries that they want to target. “This process will likely be similar to Apple’s, taking slightly longer to approve to make sure everything is done correctly and legally,” he added. Google UK estimates that the ban could be fully lifted by August.