Swedish regulator to promote self-exclusion scheme

Spelinspektionen has launched a campaign to raise awareness of the Spelpaus self-exclusion scheme among gamblers.

Sweden.- Gambling regulator Spelinspektionen will launch a new campaign including three television adverts to promote the Swedish self-exclusion scheme Spelpaus after finding that only half of players know about it.

The self-exclusion scheme was launched when the Swedish market opened in 2019, operating via the website spelpaus.se. But although 52,000 people are currently signed up the scheme, a survey carried out by the regulator found that the level of awareness among gamblers was low. 

Spelinspektionen’s Head of Communications, Anders Sims, said: “After just under a year, half of all players knew about Spelpaus.se; it’s good, but not good enough.

“Anyone who loses control of their gambling, or for other reasons wants to avoid gambling, should know that there is a good tool at the Spelinspektionen.”

Sims added: “With this investment, we mainly want to inform people that Spelpaus.se exists, but also pay attention to people on different behaviours that can be a sign of gambling problems, for example that you are playing in secret.”

Last week, Sweden finally approved temporary restrictions on online gambling, including deposit limits and restrictions on bonuses which are due to be enforced from July 2.