Esports Entertainment to buy EGL

The esports betting operator continues its acquisition spree with another deal.

Malta.- The esports betting operator Esports Entertainment Group continues its slew of acquisitions with a deal to buy the UK-based Esports Gaming League (EGL) for an undisclosed sum.

EGL was founded in 2010 and organises live and online tournaments for gamers through a proprietary platform. It has more than 350,000 registered users from Europe, the Middle East and the Americas.

It also provides game launches and live broadcast production, having worked with brands including Microsoft, Red Bull, Arsenal and Activision.

Esports Entertainment Group Chief Executive Grant Johnson said: “At our IPO we committed to having a tournament platform up and operational before the end of the calendar year, and with this transaction we have delivered on this commitment. 

“EGL generated approximately $1.3million in revenue last year and is positioned for triple-digit growth moving forward.

“Their complementary platform, large user base, excellent team and marquee advertising partner relationships are key drivers behind this transaction.

“Together, I believe we can accelerate growth both in the US and internationally.”

The betting operator, which is listed on the NASDAQ Capital Market, has closed a string of acquisitions in recent months, including its purchase of Argyll Entertainment.