Danish gaming regulator updates marketing guidelines

Spillemyndigheden has stressed that operators are responsible for checking they comply with new guidelines.
Spillemyndigheden has stressed that operators are responsible for checking they comply with new guidelines.

Spillemyndigheden has published updated guidelines on the marketing and promotion of land-based bets and slots.

Denmark.- The national regulator Spillemyndigheden has updated its marketing guidelines on the promotion of land-based bets and slot machines at gaming halls and restaurants. Operators must now provide clearer details about the chances of winning.

The regulator has added a new section on the chances of winning on slots. Meanwhile, it’s added updated guidance on promotions and the definition of offers including extra chances to win, lotteries and tournaments and rankings.

It said the change entails how the value of promotional draws is calculated, with the number of players predicted to take part in the draw now a deciding factor.

The regulator said: “The update has been implemented on the basis of Spillemyndigheden’s assessments in its ongoing work to supervise the marketing of gaming offered in Denmark. Spillemyndigheden encourages licence-holders to continuously assess compliance with Danish legislation in connection with marketing and sales promotion measures.”

The regulator stressed that licensees must ensure marketing material complies. It said: “Spillemyndigheden will consider it a violation of the law if there is marketing material available to consumers that does not fulfil the duty to provide information or other obligations.”

Land-based gaming rebound sees Danish gambling revenue rise 22.6% in February

Danish gaming revenue came in at DKK538m (€72.3m) in February. That’s a rise of 22.6 per cent year-on-year, largely driven by a return of land-based gaming. Online casino remained the biggest vertical but saw revenue fall slightly, according to the figures from the Danish regulator Spillemyndigheden.

The return of land-based gaming after restrictions due to the Covid-19 pandemic lifted total gambling revenue despite a 2 per cent drop in revenue from online casino to DKK214m and a 17 per cent drop in sports betting revenue, which came in at DKK184m.

In the land-based sector, slot machines generated DKK109m and land-based casinos generated DKK31m. Land-based revenue was almost non-existent in February 2021 due to restrictions as a result of the pandemic.

Last month, the Malta-based gaming supplier ESA Gaming announced it had gained certification to launch its EasySwipe casino games in Denmark. It will offer the games to sportsbooks as an option to cross-sell.

ESA’s entry to the Danish market follows that of Delasport, which gained GLI certification to offer its online casino, player account management (PAM) and sports betting solutions in the newly-regulated market at the start of March.

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