Clarion to have major eSports presence in ICE 2020

Clarion and its eSports tournament at ICE 2020 have confirmed globally renowned team NAVI to be part of the competition.

UK.- Global eSports team Natus Vincere (NAVI) will be one of the eSports teams competing at ICE London 2020. It’ll be part of Clarion Gaming’s professional eSports tournament held across the three-day exhibition (4-6 February).

Taking place within an 800sqm state-of-the-art Esports Arena at ExCeL London, UK, an online global audience in excess of 5 million will also access the tournament through a live broadcast. NAVI is just one of the world-leading teams in the running for the Counter Strike (CS:GO) prize come February.

GG.Bet is part of the ground-breaking initiative that will be the first of its kind at an industry exhibition according to Clarion Gaming’s Head of Esports, William Harding. Moreover, it’s set to be a “one-stop-shop to learn and experience everything about eSports” featuring a custom-built stage for live matches, an educational auditorium, commentator ICE box, partner Data.bet lounge, a themed bar and a betting hatch (Esportsbook) allowing players to ‘bet’ ICE and GG.Bet chips in order to simulate eSports wagering.

ICE London’s Esports Arena tournament, which is only open to over 18-year-old, B2B visitors, is set to break attendance records at the 2020 exhibition.

Comments on the tournament

Commenting on the signing of NAVI to the tournament and the new feature’s estimated impact on ICE London’s audience, Harding explained: “With our eSports tournament being broadcast live to an online global audience in excess of 5 million, we are expecting to see the number of people experiencing ICE London 2020 to grow heavily.  NAVI is a top-tier eSports team. It has successful teams in lots of popular titles such as League of Legends, CS:GO, Dota 2 and Fortnite and were the first in CS:GO history to win three major tournaments in one calendar year.  They have an unprecedented connection to their fans, with over 7.5 million followers across all social media channels. Furthermore, they have won over US$10 million in several games. Also, they are one of the favourites for the ICE Esports Arena competition.

“With huge names sponsoring them such as GG.Bet, Monster Energy, OMEN, Hyper X, Omen, Caffeine and many more, we look forward to welcoming the NAVI team to our eSports Arena to fight it out for that top prize draw of $250,000.  With this launch comes many sponsorship opportunities available for gaming companies to really get their stamp on this exciting ICE 2020 launch, including bar happy hours, auditorium co-sponsorship and sponsored speaking slots.  We will continue to announce further developments to the Esports Arena in the coming months.”