Caesars invests in responsible gaming

Caesars said it aims to help further advance and shape the future of responsible gaming.
Caesars said it aims to help further advance and shape the future of responsible gaming.

The casino company Caesars Entertainment has announced that it will invest US$1 million to advance responsible gaming measures.

US.- Caesars Entertainment has announced that it is pledging more than US$1 million to the National Center for Responsible Gaming and third party institutions. Honouring the 30th anniversary of its program, Caesars said it aims to help further advance and shape the future of responsible gaming.

Caesars said that all of its team members are trained in responsible gaming protocol within 30 days of their hire date. It highlights that in the last five years, its US teams have spent over 270k hours training in the program.

Jan Jones Blackhurst, Executive VP of Public Policy and Corporate Responsibility at Caesars Entertainment, said that the company took the initiative to create such program thirty years ago. “Since then, we have continuously invested in cutting-edge research, training and technology to create a holistic program that respects the privacy of our guests who need our intervention. We view Responsible Gaming as the concern of all Caesars’ team members; it is central to how we operate as a business,” she said.

Moreover, this initiative was highlighted by the Council on Compulsive Gambling in New Jersey. Neva Pryor, the executive director of the council, named Caesars as the most committed and community-minded partner in New Jersey. “It’s their continued partnership that helps ensure we can offer problem gambling education, treatment and hope to those in need.”

Caesars welcomed Jan Jons Blackhurst to its Board

The company named the executive to its Board and the move is now subject to regulatory approval. Jan Jones Blackhurst will replace Richard Schifter, who resigned as a director on September 5.

Blackhurst has been a senior executive at Caesars for 20 years; she will continue in her current role of Executive Vice President, Public Policy & Corporate Responsibility until October 1.

The new member of the Board has a long trajectory at Caesars. Blackhurst helped the company achieve a perfect score in the Human Rights Campaign Corporate Equality Index for 10 consecutive years. She also led the Gender Equity Initiative.

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