Betway signs multi-year deal with Toulouse Football Club
The firm´s brand will appear on the LED boards and panels around the French stadium and on the player´s shirts.
France.- Online betting and gaming brand Betway has signed a multi-year agreement with Toulouse Football Club. It is the company´s first partnership in France.
Under the terms of the deal, Betway brand will appear around the Stadium de Toulouse on the LED boards and panels, enhancing the brands visibility in French football.
The firm will also have a presence on the players kits until at least the end of the 2024 football season.
Anthony Werkman, CEO of Betway said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, we’re very proud to be announcing our first partnership in France, as we’ve signed a multi-year agreement with Toulouse FC.
“The club has a great history and has ambitions to get back into Ligue 1 and we look forward to supporting them on their journey.”
Olivier Jaubert, general manager at Toulouse Football Club, added: “We are very pleased and proud to have such an important player of the global betting industry being associated as a major sponsor to Toulouse Football Club.
“This is a key milestone that Betway joins us on a multi-year agreement to support the growth of the club and be part of our ambitious journey.
“We are also very proud to be the first club chosen by Betway in France and we will work closely with them to offer the best activation and implementation of this partnership especially to all our fans.”
Betway has signed partnerships with several NBA and NHL clubs in recent times, including the New Jersey Devils, Dallas Mavericks, Philadelphia Flyers, and Miami Heat. Toulouse becomes the latest European football club to partner with Betway, after signing deals with Atletico Madrid and Stuttgart last year.
