The gaming operator has become the official and exclusive free-to-play partner of the basketball team.
US.- The gaming operator Betway has signed a multi-year partnership with NBA Dallas Mavericks. It becomes the team’s official and exclusive free-to-play partner, securing lucrative branding rights. The company’s branding will be shown around the court at American Airlines Center, in Dallas, Texas.
Anthony Werkman, Betway CEO, said: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks. The Mavs are a globally recognized team that will help promote the Betway name around the world.
“We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
Ryan Mackey, Dallas Mavericks SVP of corporate sponsorships, added: “Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”
Betway launched in Pennsylvania in June with Cordish Gaming Group after receiving a provisional licence from the Pennsylvania Gaming Control Board in May.