Soft2Bet furthers Asia expansion with new brand

The white label platform provider has launched a new B2B casino and sportsbook product called Irokobet.  

New Zealand.- European igaming provider Soft2Bet has launched a new brand destined to further its B2B expansion in New Zealand and Africa.

The white label platform provider’s new casino and sportsbook brand, Irokobet, is its first B2B product in New Zealand.

CEO Boris Chaikin said: “With a world class selection of casino, live casino and sportsbook offerings, Irokobet is a highly advanced B2B solution, tailor-made for operators looking to expand their player base.”

The company told Focus Gaming News Asia Pacific it had chosen to expand into New Zealand and Africa after identifying good potential for a new brand.

It said: “We knew that our next project should be one that would be focused on entirely new territories for us, so we targeted these markets from the very beginning. Moreover, after discussing it with our clients and partners, as Irokobet is our B2B project, we made a deep investigation of these territories and noticed a good potential there, so we decided to take a chance.”

It added: “That the company is already operating in Asian and New Zealand markets with our B2C projects, certainly eased the procedure with making such decisions.”

Soft2Bet also told Focus that its initial expansion into Asian territory this year had been “a successful experiment” so far.

The company launched AlfCasino in Japan, and later expanded some of its most successful brands Nomini, Wazamba and Rabona to India.

The company said: “Clients can now use all the available currencies and payment methods, plus they receive professional support from the native team.”

Soft2Bet currently has a multi-brand portfolio with 20 household names, including CampoBet, Wazamba and Frumzi. It operates with SGA, MGA and Curacao licences, and has applied to receive further certification in the EU.