AGA launches responsible sports betting campaign
Have a Game Plan™, Bet Responsibly to be rolled out across sports arenas in Washington, Las Vegas and beyond.
US.- The American Gaming Association’s (AGA) has launched a new advertising campaign to educate fans and consumers about how to gamble on sports responsibly.
The Have a Game Plan™, Bet Responsibly campaign is now being displayed at the Capital One Arena in Washington and the DC and T-Mobile Arena in Las Vegas, NV with a further roll-out planned.
Through the campaign, the AGA is leading the gaming industry in responsible sports betting promotion, both in key markets and nationally.
The effort also focuses on bolstering responsible gaming engagement from sports leagues, teams and other stakeholders.
“This is a watershed moment for sports betting in the United States,” Bill Miller, president and CEO of the American Gaming Association, said.
“Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year. It’s more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner.”
The campaign focuses on four responsible sports betting principles:
- Set a budget and stick to it.
- Keep it social: play with friends, family, and colleagues.
- Be informed: learn the details of the games you’re playing.
- Play with trusted licensed, regulated operators.
“By encouraging consumers to have a game plan when they wager, the industry is making good on its commitment to instil responsibility as a key tenant of every new legal sports betting market,” Miller added.
Other industry stakeholders have backed the campaign:
“When it comes to legal sports betting, nothing can be more important than responsibility,” Jim Van Stone, President, Business Operations and Chief Commercial Officer of Monumental Sports & Entertainment, said.
“Monumental Sports is proud to support the AGA’s Have a Game Plan™ campaign in the Capital One Arena and establish a high bar for responsibility, even before legal sports betting launches in Washington, DC.”
“The Golden Knights are pleased to work with the American Gaming Association to extend our state’s longstanding commitment to responsibility by encouraging all of our fans to Have a Game Plan™,” Vegas Golden Knights President, Kerry Bubolz, said.
“Gaming should always be enjoyed responsibly. We look forward to working with the AGA on educating our fans and reinforcing this messaging during our home games at The Fortress.”
