UKGC releases new guidance

UKGC releases new guidance

The UKGC has released guidance to help consumers limit gambling-related content on Twitter.

UK.- The UK Gambling Commission (UKGC) has announced a partnership with Twitter to create guidance to support users who want to limit the amount of gambling-related content on the social media platform.

This new guidance sets different ways in which the platform’s safety tools and settings can be adjusted within an individual account, to help mitigate the risk of exposure to gambling-related messaging and advertisements.

Moreover, the UKGC said that it will focus in 2020 on producing similar guidance for users of other social media platforms. Twitter is the first social media platform to work with the UKGC on this initiative.

Katy Minshall, Head of UK Public Policy at Twitter, said: “Improving the health of the public conversation is our overall mission as is ensuring those on the service feel safe and supported. With that in mind, we’re continuing to enforce our policies, specifically around prohibited and restricted ad content as well as assessing the eligibility of ads on our service – these policies apply to all advertisers and advertisements on Twitter.

“We also continue to work with industry partners on tools to support their responsible advertising priorities. We’re happy to partner with the Gambling Commission in providing those on Twitter with information on the tools and controls they can use to manage their experience.”

UKGC unveils three new industry working groups

The UK Gambling Commission (UKGC) has unveiled that three industry groups have been created to make gambling safer. The working groups will be led by senior industry leaders and will tackle high-value customer incentives, advertising online and responsible product design.

The UKGC said that this initiative follows a briefing to industry leaders late last year, in which the commission’s CEO Neil McArthur laid down three challenges and opportunities that the industry must grasp to raise standards and reduce harms across the sector.

The group will focus on game and product design, advertising technology and high-value customer incentives to gamble.

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