“This year’s ICE was the biggest and by far the best”

After a successful edition of the ICE Totally Gaming 2016, the Londoner brand Playtech took stock of the results that could turn this year into the beginning of a new era.

Luke Davis, Playtech’s Marketing Director, talked exclusively with Focus Gaming News about the company’s vision for 2016, its approaches in new gaming products, improvements of software services and system’s solutions. Furthermore, Mor Weizer, CEO of the company added: “I had each and every person I met commenting on the booth, the design and the incredible atmosphere during the conference. It was fantastic for us in terms of meetings and progress made with customers and prospective customers all of whom feel Playtech is the most professional and the best existing or potential strategic partner.”


What was the outcome from Playtech’s participation at the show?

This year’s Playtech stand was the most engaging and visually enticing in terms of showcasing the ultimate player journey, with our Playtech ONE omni-channel offering a key focal point of the stand design and messaging. Our bespoke training resource, the Playtech Academy, also returned in a new and improved format with 20 Playtech experts delivering fifteen 15-minute TED-talk style presentations, with every session proving a great success, housing a packed out audience area that was standing room only for the majority of the show.

At the show we created a stand story around the true power of the Playtech omni-channel offering. This enables players to play any product, across any channel and on any device using a single wallet and single account, and gives our global licensees a single view of their customers regardless of channel, platform or device. We were delighted to receive some fantastic feedback from a multitude of sources throughout our participation at the show, as well as a great deal of excitement surrounding our upcoming product launches and brand partnerships.

Did you received a good feedback from the visitors? In which products did they show more interest?

We were delighted to be able to showcase a number of our new, existing and upcoming games across the different product areas of our stand. However, there were a few games that stood out and gained a momentum of interest and excitement. Our soon to be launched Tiki Paradise game was a particular crowd favourite, with visitors commenting on the exciting game features including the colourful Tiki bonuses and omni-channel connectivity.

Tiki Paradise is a patent-pending game with unique mathematics and game technology behind it, allowing players to unlock numerous cross-channel features. For example, if you have played the game on retail and then continue your session on mobile you will be able to access additional content such as free spins, wilds and bonuses. We believe this will rapidly become a game-changer with this technology being used across a multitude of our new releases in the months and years to come.

There was also a real buzz surrounding the announcement of our licensing partnership with Warner Bros, Consumer Products and DC Comics and our upcoming portfolio of Superman I and II; Superman: Man of Steel; Batman Classic TV series; and Green Lantern casino slot games with a number of games due for release later this year. Our impressive display of the original Man of Steel costumes and Green Lantern props on our stand helped to create real excitement and nostalgia, and generated incredible feedback and interest from visitors and visitors.

We were delighted to receive some fantastic feedback from a multitude of sources throughout our participation at the show, as well as a great deal of excitement surrounding our upcoming product launches and brand partnerships.

What are your final reflections about ICE’s last edition, in London?

This year’s ICE was the biggest, brightest and by far the best yet with an incredible number of visitors and exhibitors. It was evident that industry leaders are working hard to stand out from the competition with the launch of some impressive new games, which gave 2016 edition a very positive and exciting atmosphere.

The bar has definitely been raised in recent years, so it was important for Playtech to really pack-a-punch with our core Playtech ONE story and message of ‘Experience in Everything’, which we believe we achieved across the duration of this year’s show.

Besides signing contracts with Warner Brothers and launching new products, what is Playtech aiming for in 2016?

As you said, on 1st February we announced the signing of a new multi-year branded games deal with Warner Bros. Consumer Products to license DC Comics content including Batman Classic TV Series, Superman: Man of Steel, Green Lantern and Superman I and Superman II. Our global content studios are all currently working on designing and developing these titles and delivering a series of games later this year. Our key focus will be to get these action-packed, real-money casino games rolled out in the coming months as we are certain they will prove a great success and be a keen favourite among players. We are looking forward to a long and prosperous partnership with Warner Bros. and are very excited to see how the DC Comics branded games are received when they are delivered later this year.