South Africa: Casino Marketing Forum’s itinerary

The exhibition aims to empower the gaming marketing professionals with information featuring digital innovation and traditional work.

South Africa.- Today Casino Marketing Forum released the agenda for customers who want to start booking their places at the event. From August 23 to 25, in Johannesburgo, South Africa, representatives of international gaming businesses will be present to discuss new marketing strategies that balance the further development of land-based and online operations.

Eventus-International, the independent company that organises exhibitions in Asia and Africa, believes that improvement in the sector will grow with networking and contacts between most relevant companies from all continents. They are preparing for the forum debates and workshops about trending technology for digital gambling, content marketing for casinos, newest generation of casino players, the use of most powerful tool for current marketing –online video–, brand strategies and affiliate programmes, mobile gambling and the programmatic revolution.

The activities will enforce the integration of digital and traditional gaming into a “simply part of marketing”. The idea is to naturalise the technological innovations in marketing strategies for gaming industry, stop consider them as a “revolution” and use them comfortably. The forum’s rhythm will try to catch up with marketers necessities and provide them a multi-touchpoint format to issue the information and carry the debates in an interactive and modern way. Visitors will be part of panel discussions, conversations in a World Café and debates in the Challenge Your Peers sessions, as well as experience the workshops.