The New York Lottery will participate in the campaign for the seventh consecutive year.
US.- The New York Gaming Commission has announced that its Lottery Division has joined the National Council’s “Gift Responsibly” campaign for a seventh consecutive year.
The campaign aims to raise awareness of the risks of giving lottery products as a gift to minors. The message running throughout the campaign is that “age matters” when buying Christmas gifts for family and friends.
New York Lottery director Gweneth Dean said: “We’ve spoken with subject matter experts and reviewed available research linking youth gambling to other risky youth behaviours.
“We believe that it is important to make every effort to work with retailers and the public to enforce the law prohibiting the sale of Lottery products to young people. These principles serve as the foundation for our annual Gift Responsibly messaging.”
The campaign will begin this month and continue to January 2021.
In other initiatives to encourage responsible gaming, the National Hockey League (NHL) signed up to the American Gambling Association’s (AGA) “Have A Game Plan, Bet Responsibly” campaign in October.