New rules in Ireland for advertising gambling
The measures introduced by the Advertisements Standards Authority of Ireland (ASAI) also included e-cigarettes and food.
Ireland.- The Advertisements Standards Authority of Ireland (ASAI) introduced a number of rules for the advertising of gambling, e-cigarettes and food, which came into effect yesterday (Tuesday.)
The measures read as follows: “All advertisements for gambling services or products shall contain a message to encourage responsible gambling and shall direct people to a source of information about gambling and gambling responsibly.”
Gambling marketing also must avoid communications which “Portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm, suggest that gambling can provide an escape from personal, professional or educational problems such as loneliness or depression.”
“We live in a world of ever-changing communication innovations, channels, platforms and demands. In producing this new 7th edition of the ASAI Code, we undertook the widest and most transparent consultative process in our history,” said Orla Twomey, CEO of the ASAI. “It is compatible with current Irish and EU legislation, matches the very best international standards, and demonstrates how the combination of Self-Regulation and Statutory Legislation can be used in the best interests of all concerned. To ensure that the Code will remain, at all times, credible and relevant, there will be regular inspection and appraisal of the Code with an on-going process of additions, amendments and strengthening, as required,” she added.
