NBA names The Stars Group as authorised gaming partner
This partnership is the first of its kind for the operator with a US professional sports league.
US.- The National Basketball Association (NBA) has announced that it signed a multiyear partnership with The Stars Group, which will see the latter operate as an authorised gaming operator of the sports league in the United States.
This partnership will be the first of its kind for the gaming operator with a professional sports league in the country. The company will have the right to use official NBA betting data and league marks across its digital sports betting offerings.
During the partnership, The Stars Group will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across The Stars Group’s gaming platforms including PokerStars which operates the world’s most popular online poker sites. The Stars Group and the NBA will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.
“The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimize the fan experience.”
“We are excited to partner with the NBA as we continue to execute on our U.S. strategy,” said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. “This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games.”
