The company has experienced a growth in sales of 5.4% for the first six months of the year.
UK.- Camelot UK Lotteries, operator of the National Lottery, has reported its financial results for the first six months of the year, which indicate that sales increased 5.4%, driven by growth in all verticals.
The operator revealed that total sales for the six month period ended September 29 totalled £3.5 billion, mainly because the National Lottery operator’s draw-based games were recovered. Scratchcards and online instant win games also reported a firm 10% year-on-year increase to £1.5 billion.
“Thanks to the work we’ve been carrying out following our comprehensive review of the business, we’ve made a very positive start to the financial year across the board,” Camelot chief executive Nigel Railton said.
Moreover, the digital division of the company continued its growth and set a new sales record of £831.4 million for the H1 period, driven by an expanded range of online games and the launch of its Android app. The new app helped mobile sales increase to £431.6 million, and the new channel accounted for the majority of digital sales.