MGM Resorts, BetMGM and the NHL extend partnership
MGM Resorts International and BetMGM have extended their partnership with the National Hockey League (NHL).
US.- MGM Resorts International, BetMGM and the National Hockey League (NHL) announced yesterday a multi-year extension of their groundbreaking partnership. Their partnership has been running since 2018.
The agreement will allow MGM Resorts and BetMGM to continue to leverage the NHL’s branding on their social media and digital platforms.
BetMGM and MGM Resorts will continue to be integrated into the NHL’s jewel events, with camera-visible signage and on-site activation opportunities. Additionally, BetMGM and MGM Resorts will maintain the ability to reach hockey fans through communications to subscribers from the NHL’s fan database.
The two betting companies will also have their logos featured on sponsorship signage at NHL events, while having further opportunities to reach hockey fans through marketing campaigns.
“We are thrilled to renew our partnership with MGM Resorts and BetMGM,” said Evin Dobson, NHL Group vice president, Partnership Marketing. “Our extension enables us to continue to work together on delivering innovative content programming to connect with our passionate fans. We look forward to continuing to grow our relationship with MGM Resorts and BetMGM and collaborate on new opportunities for fan engagement.”
Lance Evans, senior vice president, Sports & Sponsorships, MGM Resorts, said, “Our partnership with the NHL has been a tremendous success, allowing us to provide guests and hockey fans with unparalleled access to their favorite teams. Alongside BetMGM, we remain committed to helping the League grow its audience, while offering fans new and entertaining experiences.”
BetMGM CEO Adam Greenblatt added, “This collaboration allows BetMGM to deliver the best-in-class hockey product, including a wide-variety of NHL wagering options. We will continue to work with the League to reach new fans, as we expand into new markets.”