Louisiana’s sports betting handle was up 8.5 per cent from July.
US.- Louisiana’s sports betting handle was $112.1m in August, up 8.5 per cent from July ($101.3) but the second lowest monthly tally since the state opened its regulated online betting market in January. Online sports betting revenue reached $7.3m, down 62 per cent from $19.2m in July.
At retail, players spent $16.2m, 6.7 per cent higher than in July and the first month-on-month growth since May. Retail revenue reached $2.2m, up 37.5 per cent from $1.6m the previous month.
According to the Louisiana Gaming control board, $1.8m was collected in sports betting taxes – $1.6m came from online wagering and $211,900 from retail. Louisiana’s mobile sports betting market opened on January 28 following the launch of sports betting at land-based casinos in October. The opening weekend saw more than 3.4m geolocation transactions, according to GeoComply.
Caesars opens two sportsbooks and a poker room in Louisiana
Caesars Entertainment has expanded its offering in Louisiana, opening two new sportsbooks and a poker room. Harrah’s New Orleans and Horseshoe Bossier City Hotel & Casino have each opened a Caesars Sportsbook. Harrah’s has also launched the largest poker room in Louisiana with its new World Series of Poker Room.
Caesars held ribbon-cutting events at both casinos, each featuring a ceremonial first bet. In New Orleans, Archie and Cooper Manning joined Pro Football Hall of Famer and former New Orleans Saint Rickey Jackson and Saints Superfan Leroy Mitchell Jr., known as “Whistle Monsta,” to open the new sportsbook and poker room. Jackson placed the first bet, a $1,000 wager on the Saints to win the Super Bowl.