Leadstar Media achieves major growth
Swedish affiliate Leadstar Media named 6th fastest-growing tech company in the norse country by Deloitte.
Sweden.- Stockholm-based affiliate Leadstar Media has been placed in the number six spot on Deloitte’s list of Sweden’s 50 fastest-growing technology companies.
The list is based on the increase in net sales over the past four years and as per the Deloitte site, Leadstar has enjoyed a 1710% uplift.
Leadstar’s growth in recent years has seen them launch new projects in a wide range of territories, with more than 20 members of staff based in their Stockholm office and many more working remotely all over the world.
One of the reasons for the success can be credited to MyBettingsites.com – a multinational site that allows Leadstar to target different markets on the same domain.
Product Director, Jacob Ljunggren, believes that this has enabled them to scale quickly and enter new markets more effectively.
“My Betting Sites is the first product of its kind that we have created, and it has been a huge success in terms of allowing us to launch in new countries,” said Ljunggren.
“The foundations were laid with the territories we had for the initial launch, and by the time we were ready to add New Zealand and Australia to the site, the domain was already strong so it put us at an advantage.
“There are plans to add more countries to My Betting Sites, and by doing it this way, we expect to see the desired results faster than if we were to start afresh with an entirely new brand.”
My Betting Sites is a comparison website for online sportsbooks, but there are websites in the Leadstar portfolio that are centred around other parts of the industry, such as betting offers, betting tips, and the legality of gambling in the US.
In Leadstar’s early days, Sweden was its primary market, but with the company’s expansion which has coincided with a significant overall growth across the gambling industry, only a fraction of the leads generated by its affiliate sites are from the Nordic region.
“While the Swedish market has always been our bread and butter, we knew we had to look beyond Scandinavia if we wanted to fulfil our potential,” says COO Oscar Carlsson.
“In Sweden, we have separate brands for betting site reviews, betting tips, betting offers, trotting, and sports blogs. It will take a while to replicate that for all of the territories we operate in, but that is what we are working towards.
“Circumstances this year have forced us to be more adaptable but ultimately it has improved our ability to have many people working efficiently from home and that has resulted in fantastic figures for countries in every continent.”
