Konami and Acres became partners

Leading gaming company and Acres mobile solutions will develop casino patron experience.

US.- A new partnership between Konami Gaming and Acres 4.0 will revolutionise the casino industry with the interaction of a cutting-edge technology by both brands. Konami’s Synkros and Acres’ Kai will generate the most meaningful, interactive player experiences and bring casino management employees a robust tool to enhance player loyalty and service information.

Industry-leading Kai mobile solutions will operate with powerful SYNKROS data interfaces, the award-winning casino enterprise management system. The deal results in a tight coupling of both systems to support a new generation of incentives and bonuses.These interfaces allow casinos to uniquely reinforce behavioral objectives and attract new players, whilst retaining cost efficiency.

As Acres’ founder John Acres explained: “Kai is an intelligent, mobile platform that was initially created to efficiently dispatch employees to gaming machines that needed attention. While operating Kai in dozens of casinos, we discovered players are often lonely and confused. We discovered that only one in nine casino players actually interact with a property employee. We hadn’t realized that removal of coins also removed human warmth from the casino floor, and we are now convinced this issue has stymied growth.”

And he added: “SYNKROS collects an amazing array of data about player behaviors that we can use with the strongest accuracy to innovate and improve their experience. This collaboration between SYNKROS and Kai allows casinos to instantly recognize player activity and efficiently dispatch an employee to welcome, assist, or celebrate with each customer in accordance with their circumstance, spend, and personal preference.”

Tom Soukup, vice president, research & development, systems at Konami Gaming, concluded: “Konami’s objective is helping its customers grow their business. One of the ways we can accomplish this is by partnering with best-of-breed providers like Acres. Acres and Konami are recognized as innovative, casino industry leading providers and through this partnership, we can enable our customers to generate loyalty by using the data collected by SYNKROS to create differentiated customer experiences for their guests through Kai.”