iGB L!VE 2025 kicks off in London: innovation, networking and record-breaking attendance
The first London edition of iGB L!VE is taking place at ExCel London until July 3.
UK.- From today (July 2) until July 3, London becomes the global epicentre of igaming with the start of iGB L!VE, held for the first time at ExCeL London.
Organised by Clarion Gaming, the event marks a milestone, recording a 21.5 per cent increase in pre-registrations compared to last year. This points to a record attendance and firmly establishes iGB L!VE as the home of the igaming community.
With over 15,000 professionals and 300 exhibitors from around the world, iGB L!VE 2025 brings together operators, affiliates, technology providers, game developers and digital marketing experts. The event stands out for its focus on innovation, sustainability and the creation of strategic partnerships, all within an environment that encourages networking and the exchange of ideas.
Among the companies that have a stand at the event are: 1xBet, 1xSlots, Affigates, Alpha Affiliates, Altenar, Amusnet, BC.Game, BetConstruct, BGaming, Creedroomz, DATA.BET, Digitain, EGT Digital, EvenBet, EveryMatrix, Fast Track, Galaxsys, GR8 Tech, Greentube, iGATE, iGP, Imagine Live, inplaySoft, Lynon, MelBet, Merkur, Onlyplay, Ortak, PIN-UP Partners, PopOK Gaming, Pragmatic Play, ReferOn, Soft2Bet, SOFTSWISS, TaDa Gaming and Uplatform, among others.
As always, visitors to iGB L!VE are able to visit Focus Gaming News at stand N10-2 to find out about the latest industry news.
A busy schedule for everyone in the igaming ecosystem
This year’s iGB L!VE agenda features more than 30 sessions under the concept of “the TED of igaming”, with high-profile speakers such as Claire Williams OBE, former deputy team principal of the Williams Formula 1 team, as well as panels on regulation, artificial intelligence, responsible gambling, payments, new technology trends, and affiliate marketing strategies.
Highlights include the iGB Pitch, featuring five leading start-ups seeking investment and strategic partnerships; the ground-breaking Sustainable Gambling Zone, dedicated to best practices and tools for player protection; and the iGB Start-Up Accelerator, which drives innovation within the sector.
Some of the featured panels that are taking place over the two days at iGB L!VE 2025 are:
- Spotlight on the UK: Navigating regulatory shifts – Helen Rhodes, director of Major Policy Projects – Gambling Commission: With the government moving forward on the White Paper implementation, the Commission will update on its changes in reducing intensity of online games, improving consumer choice over receiving gambling marketing, light-touch financial vulnerability checks and tightening processes to support age verification checks in premises, providing insight into the operational steps that will impact industry growth in 2025.
- Revolutionizing sports betting with real-time streaming – Bart Snoeks, tech sales lead, EMEA & APAC – Dolby OptiView: In the fast-paced world of sports betting, every second counts. This session offers learnings of how leading operators revolutionized betting experience through the implementation of ultra-low latency streaming technology. Highlighting real-world results, attendees will learn about the specific technical challenges faced and the innovative solutions implemented from aligning video to data latency, scaling to large audience sizes, and collecting analytical data to improve the user experience, to ensure security and compliance, and maintaining stream quality.
- Harnessing AI for responsible gambling: Mitigating risks through behavioural insight – Aras Kaplan, DMLRO and anti-financial crimes manager – Midnite; Paula Murphy, head of business development – Mindway AI; Thomas Fearns, senior safer gambling manager – Midnite: This session, presented by Mindway AI and Midnite, explores the fusion of AI, neuroscience and behavioural patterns to enhance safety in the gambling industry. Attendees will learn how AI can detect early signs of problem gambling by analysing player behaviour, enabling timely interventions. Through case studies, participants will see real-world applications that enhance player protection and optimise RG strategies. The session will provide attendees insight into maximising a balanced, sustainable, and responsible gambling ecosystem.
- Affiliates as Allies: Strengthening responsible gambling through collaboration – Andrew Lee, chief operating officer – QiH Group; David da Silva, former CEO EasyOdds, co-founder SoGood Partners – SoGood Partners; Pedro Romero, chief of SG Partnerships – BetBlocker; Šimon Vincze, head of sustainable & safer gambling – Casino Guru: This session will discuss the importance of involving affiliates in the ongoing conversation around safer gambling. With their unique position to communicate directly with everyday gamblers, affiliates have a critical role to play in promoting responsible gambling behaviours, particularly around self-exclusion and other harm-reduction tools.
London igaming Week
iGB L!VE forms part of London igaming Week, a programme of immersive curated events, seminars and parties centred around iGB L!VE and taking place at iconic London venues. Among these are the iGB Affiliate Awards, the Legends by Fire & ICE party, and the London LMG Football Experience, a football tournament broadcast live.
Attendees will also enjoy exclusive benefits at The Hippodrome Casino and take part in networking activities designed to maximise business and collaboration opportunities.
iGB Affiliate Awards
One of the most anticipated moments of the week is the iGB Affiliate Awards ceremony, taking place tomorrow (July 3) at the iconic Troxy in London. With a “Cool Britannia” theme and hosted by renowned broadcaster and musician Myleene Klass MBE, the awards will recognise excellence, innovation, and impact among the industry’s leading affiliates and operators across 20 highly competitive categories.
The gala, widely regarded as the most prestigious and transparent in the sector, will bring together the key figures of the igaming ecosystem for an evening of celebration, networking, and recognition of the talent driving the industry’s growth.
The shortlist for the 2025 iGB Affiliate Awards is as follows:
Affiliate categories
Best Casino Affiliate: Betandeal, Casino Guru, FTD Digital, Gambling.com Group, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab
Best Sports Betting Affiliate: Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gambling.com Group, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire
Best Bingo Affiliate: BingoPort, FTD Digital, Little Star Media, WhichBingo
Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals
Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media
Affiliate Campaign of the Year: OLBG’s Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer
Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media , WagerWire
Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire
Individual categories
Best Affiliate Manager:
Christoffer Grönlund – Winlandia Partners
George Gerakanakis – Campeon Gaming
Kasper Jensen – Entain
Krishi Jain – Bluefox Affiliates
Laura Darks – bet365
Lena Lapina – iWildPartners
Pablo Saborío – CasinoAffiliatePrograms.com
Rachael Ahern – BetMGM
Radoslaw Baranski – LeoVegas Group
Yuan Wang – Income Access, a Paysafe Company
Programme/Network categories
Best Affiliate Programme: 247Partners, 7StarsPartners, Alpha Affiliates, BetMGM US, bet365 Partners, Betsson Group Affiliates, Novi Affiliates, R2D Partners, Royal Partners, Superbet Brazil, V.Partners, WOWPartners
Best Affiliate Network: AdsEmpire, Alfaleads Network, BetAffiliation, CasinoAffiliatePrograms.com, Click Hunters Tech, LeadHouse Network, Play.Partners, revenuelab., Super Afiliados
Programme/Network Campaign of the Year: BetAffiliation, Betandeal, MelBet Partners & Affiliates, PIN-UP Partners
Service provider categories
Best Tech: BetAffiliation, Blask, Cipher Sports Technology Group for Dimers Platinum, Click Hunters Tech, Routy, Statsdrone
Best Affiliate Management Platform: Aff.Tech, Affiliate Access, Affilka by SOFTSWISS, MAP, MyAffiliates, PartnerMatrix, RavenTrack, ReferOn
Best Digital Agency: Affiverse Agency, BetAffiliation, Betandeal, HIREQUARTERS, Natural Links, Revpanda, TAG Media, Tappx
Game of the Year:
12 Masks Of Fire Drums (Gameburger Studios)
Coins Of Ra Hold And Win (Betsoft Gaming)
Joker Cashpot (ELA Games)
Lightning Storm (Evolution Gaming)
Le Pharaoh (Hacksaw Gaming)
Mighty Wild Panther Grand Gold Edition (Wazdan)
Pirots 3 (ELK Studios)
Rich Wilde And The Tome Of Insanity (Play’n GO)
Supercharged Clovers Hold And Win (Playson)
Sweet Bonanza 1000 (Pragmatic Play)
