Hayk Tovmasyan, CreedRoomz: “Our ambitious roadmap is ready to transform live casinos, and it all will show at iGB L!VE”

The company’s Head of Live Casino reveals Creedroomz’ upcoming releases and explains how innovation and user experience shape their vision ahead of iGB L!VE in London.

Exclusive interview.- In this exclusive interview with Focus Gaming News, Hayk Tovmasyan, head of live casino at CreedRoomz, outlines the company’s plans for iGB L!VE as the event moves to London. He discusses upcoming product launches, including new game shows and interactive formats, and explains how CreedRoomz aims to enhance player engagement through a mix of innovation, customisation, and a consistent focus on user experience.

iGB L!VE is arriving in London, what are your expectations for the first edition of the exhibition after leaving Amsterdam?

Creedroomz is incredibly excited for iGB L!VE’s London debut! We expect enhanced networking in a major igaming hub, a fantastic platform to showcase our latest innovations, and significantly increased global visibility for our brand. We’re eager to showcase not only our robust portfolio of classic live casino games but also our innovative new game shows, giving attendees a clear glimpse into our ambitious roadmap for the future of live entertainment.

It’s a move that will fuel new partnerships and growth, and we’re confident this relocation will truly amplify the igaming community experience.

CreedRoomz has carved out a strong name in the live casino vertical, What’s the next big innovation you’re bringing to the table at iGB L!VE?

At iGB L!VE, you can expect us to showcase a suite of upcoming game shows and new features designed to further immerse players and provide even more dynamic experiences. We’ve been working hard on new concepts that leverage the latest technologies to deliver unparalleled live gaming.

We will showcase highly anticipated upcoming titles:

• Mr. First Live: This exciting new game show will feature an exhilarating core bonus round called Mr. First Run, complemented by three distinct bonus levels. Players will be drawn into a fast-paced environment where quick decisions and a bit of luck can lead to fantastic rewards.
• Road to Eldorado: Road to Eldorado is another innovative wheel game show with an immersive Aztec theme. It will boast compelling multipliers and four unique bonus rounds that will transport players to different, visually stunning environments, making every spin an adventure.
• Crypto Market Game: This is where live casino meets the future of finance! The Crypto Market game is set to be a real-time trading game featuring a live dealer. Our expert dealer will share trading insights and analyse current trends, providing players with valuable guidance and dynamic interactions. It’s an entirely new genre of live game, blending entertainment with and real crypto trading.

These are just a few highlights of what’s on the horizon. We have even more innovative games and solutions in our development pipeline!

We invite everyone to visit our stand at iGB L!VE Stand V50 to get an exclusive first look at what’s next from CreedRoomz.

How do you maintain authenticity and engagement in live dealer games while continuing to push the boundaries with tech?

That’s a core challenge for any live casino provider, and one that CreedRoomz tackles head-on. It’s all about a multi-faceted approach that respects the classic casino experience while embracing cutting-edge capabilities:

High-Definition, Immersive Production: Our foundation is pristine video and audio. We invest heavily in state-of-the-art studios, cameras, and professional lighting to ensure every detail – from the cards being dealt to the spin of the roulette wheel – is crystal clear.

Expert Human Dealers: Technology enhances, but never replaces, the human element. Our dealers are meticulously trained professionals who not only manage the game flawlessly but also engage with players, fostering a friendly, interactive atmosphere.

Thoughtful UX/UI Design: While the physical game is authentic, the digital interface needs to be intuitive and efficient. We design our user interfaces to be seamless, allowing for quick betting, easy access to game history, and clear statistics, all without distracting from the live action.

Innovation that Elevates, Not Distracts: When we introduce new tech, like our upcoming game shows or advanced solutions, it’s always with the goal of elevating the core live casino experience. This means adding exciting new gameplay mechanics, unique multiplier features, or immersive visual effects that complement the live dealer, rather than overshadowing them. The tech serves to make the authentic experience richer and more exciting.

By focusing on these pillars, CreedRoomz ensures that as we push technological boundaries, the authenticity, the engagement, and the trust of the live casino remain stronger than ever.

What sets CreedRoomz apart from other live casino providers in terms of player experience and interface design?

CreedRoomz truly distinguishes itself in the live casino landscape by focusing on a superior, customised, and deeply immersive player experience, all powered by an exceptionally intuitive interface. We don’t just stream games; we craft a tailored, engaging environment for players and operators alike.

A key differentiator is our team of native-speaking live dealers. This crucial detail ensures that players globally feel more comfortable, understood, and genuinely connected to the game. Their professionalism and engaging personalities elevate social interaction, making the experience feel authentic and personal.

Furthermore, we offer unrivalled customisation with dedicated halls and fully custom-branded tables. This allows operators to seamlessly infuse their unique brand identity – from colours to ambience – directly into the live casino setting, fostering unparalleled player loyalty and a truly bespoke online experience.

Our interface itself is a hallmark of design: it’s both very clear and, at the same time, highly engaging, featuring unique sound effects that enhance immersion and responsiveness.

Crafted for flawless performance across all devices, it enables players to effortlessly place bets, access real-time statistics, and interact via live chat.

This blend of authenticity, customisation, and cutting-edge design is perfectly showcased in our innovative game shows.

For instance, Richie Fruits Roulette takes the classic game to new heights with its vibrant, fruit-themed aesthetic, making every spin visually delightful. Beyond its appealing look, it introduces multipliers up to an astonishing 2,300x, transforming the familiar roulette experience into a high-octane thrill. Similarly, our dynamic game show, Richie Wheel, captivates players with its energetic, colourful design and a compelling money wheel concept. It offers multipliers up to 1,000x, ensuring that its engaging theme is matched by exhilarating, high-payout thrills. These titles exemplify how CreedRoomz combines familiar excitement with unparalleled innovation.

“We don’t just stream games; we craft a tailored, engaging environment for players and operators alike.”
Hayk Tovmasyan, head of live casino at Creedroomz.

You recently introduced Richie Wheel. How has the market responded, and how do you see it evolving?

The introduction of Richie Wheel has been met with a truly phenomenal reception from the market, and we at CreedRoomz are incredibly excited about it! It has firmly solidified our position as a leader in innovative live casino content.

From day one, Richie Wheel has seen exceptional player engagement. Its high-energy format, vibrant studio, and those thrilling dynamic multipliers, which can reach up to 1,000x, really captivate players. This immediate and sustained interest clearly shows that players are hungry for game shows that blend familiar mechanics with groundbreaking payout potential. Our partners have also given us outstanding feedback, noting Richie Wheel’s effectiveness in both acquiring new players and significantly enhancing retention. Its success, alongside Richie Fruits Roulette, unequivocally validates the growing global demand for these entertaining, interactive, and high-multiplier experiences.

Richie Wheel’s performance has clearly demonstrated that innovation in live casino is all about crafting high-energy, immersive entertainment experiences that captivate and reward players. We’re committed to leading this exciting charge, with even more groundbreaking game shows in our pipeline!

What are the key factors in keeping players engaged in live games, and how is CreedRoomz innovating on that front?

Keeping players engaged in live games is all about delivering an authentic, interactive, and exciting experience. Key factors include: real human dealers, high-quality streaming, interaction, game variety, rewarding features, and a seamless user interface.

This blend of key factors is perfectly showcased not only in our innovative games but also in the various features and tools we develop specifically for player engagement. For example, our Baccarat Multiplay allows for a more effective and exclusive experience, while our Free Chip and Tournament tools provide exciting incentives and competitive opportunities that significantly boost player interaction and retention.

Also, our cutting-edge game shows like Richie Wheel (1,000x multipliers) and Richie Fruits Roulette (2,300x multipliers) fuse classic play with dynamic bonus rounds, providing massive win potential and unique entertainment. We also ensure our interface is always intuitive, and we maintain a continuous pipeline of fresh content to keep players returning.

“Keeping players engaged in live games is all about delivering an authentic, interactive, and exciting experience.”

Hayk Tovmasyan, head of live casino at Creedroomz.