Karen Martirosyan: “The industry demand is growing, and Affigates will certainly address this growth”
Affigates’ CEO spoke to Focus Gaming News about the company’s expectations ahead of iGB L!VE 2025.
Exclusive interview.- Affigates will make its official global debut at iGB L!VE in London with a bold vision and expects to attract a lot of interest from both affiliates and operators at their booth. In this exclusive interview with Focus Gaming News, Karen Martirosyan, CEO of Affigates, shares what’s next for the company and why Affigates is different from other affiliate ecosystems in the igaming space.
What are Affigates’ main goals and expectations for attending iGB L!VE 2025?
iGB L!VE is where visitors can discuss the Affigates ecosystem with us, for the first time in person, and we are well-prepared for this launch. It is the perfect venue, as it attracts not just affiliates, but people from all across the igaming spectrum. We are expecting a lot of interest from both affiliates and operators, especially since Affigates is set to act as a bridge between the two.
“iGB L!VE is where visitors can discuss the Affigates ecosystem with us, for the first time in person, and we are well-prepared for this launch.”
Karen Martirosyan, CEO at Affigates.
How does Affigates differentiate itself from other affiliate ecosystems in the igaming
space?
With the scope it covers, Affigates is the first comprehensive ecosystem of its kind in the industry. This is why we refer to it as an affiliate ecosystem. Instead of addressing one particular area, it caters to all demands. It includes an advanced affiliate software, affiliate program management, and a global affiliate network. As such, it connects all the dots in the affiliate sector. This is a key differentiator which places Affigates a cut above the competition.
“Affigates is the first comprehensive ecosystem of its kind in the industry. Instead of addressing one particular area, it caters to all demands.”
Karen Martirosyan, CEO at Affigates.
What trends are you currently seeing in the affiliate marketing industry, and how is Affigates adapting to them?
Both affiliates and operators are looking for a solution they can trust. And truth be told, so were we. This is precisely why we developed Affigates based on our already utilised affiliate software. Not only does it combine software, network, and management, it also becomes an ecosystem of trust which connects affiliates and operators.
Affigates also offers an AI-assisted scoring system that ranks affiliates based on the traffic they generate. The higher score they have, the more opportunities open up for them. On the other hand, operators can use this scoring system to connect with the affiliates that better fit their business prospects.
iGB L!VE is known for its networking opportunities. Are there any specific audiences or markets you’re targeting during the event?
Anyone who is interested in the affiliate sector, whether they are affiliates themselves or operators, will find stand C40 hard to miss. Because of its comprehensive nature, Affigates is attractive to everyone in the industry.
Affiliates are drawn to it since it connects them to vetted operators, and operators benefit from it since Affigates is a bridge to a global affiliate network, with a strong team to back up the entire process with tailored support ranging from dedicated affiliate managers, program setup, affiliate recruitment, performance optimisation, and more. What we offer is an ecosystem that fosters growth for all.
Looking ahead, what can affiliates expect from Affigates in the second half of 2025 and beyond?
We will certainly fine-tune Affigates as we go, adding new features that will cater to both current and future needs. The industry demand is growing, and Affigates will certainly address this growth.
