BC.GAME: “We’re seeing strong user momentum across several regions”
A spokesperson shared the company’s expectations for iGB L!VE.
Exclusive interview.- BC.GAME is set to participate in the upcoming edition of iGB L!VE. The event will take place from July 2-3 in London. In an exclusive interview with Focus Gaming News, a spokesperson shared the company’s expectations for the expo, its growth strategy, how it is leveraging emerging technologies to enhance the user experience, and its vision about the future of crypto casinos.
iGB L!VE is moving to London for the first time. What are your expectations for this edition, and what are you most excited to showcase?
We’re truly excited to see iGB L!VE making London its new home. With its deep-rooted presence in both gaming and tech, London brings a fresh level of industry maturity and global connectivity. This transition signals a step up for the show and offers broader and deeper collaboration opportunities across the ecosystem.
For BC.GAME, this marks a key moment to present our global vision. We look forward to showcasing our revamped platform interface, enhanced user experience system, and our latest developments in responsible gaming, payment infrastructure, and global customer support. It’s also a great opportunity to connect with new content providers, payment partners, and compliance experts — all contributing to the deeper convergence between Web3 and traditional igaming.
Which topics on the iGB L!VE agenda are most relevant to your business?
We’re particularly focused on discussions around compliance evolution, payment innovation, player behavior insights, and entertainment content transformation. As the global regulatory landscape becomes more complex, staying agile in how we meet different regional requirements has become a top priority for any international operator.
We’re also closely following sessions on platform security, responsible gambling mechanisms, and how emerging technologies — such as smart recommendations and anti-fraud systems — are shaping user lifecycle management.
In addition, as the user demographic in igaming continues to shift, younger generations are demanding more engaging, community-driven, and interactive platforms. That’s driving us to rethink how we build content and operate our platform on every level.
Which regions or markets are currently a focus for BC.GAME’s growth strategy?
We’re seeing strong user momentum across several regions, especially Southeast Asia and Latin America — both of which have highly engaged communities and vibrant player ecosystems. These markets are a key focus for us as we continue improving product experience and service delivery.
At the same time, we’re steadily strengthening our presence in Europe by investing in localised content, payment solutions, and customer service. Our broader goal is to create a Web3 entertainment experience that’s truly tailored to local cultures and user expectations worldwide.
We’re also keeping a close eye on the African market, where organic growth has been particularly encouraging. We’re laying the groundwork for localised infrastructure and support teams in anticipation of deeper regional expansion.
“We’re particularly focused on discussions around compliance evolution, payment innovation, player behaviour insights, and entertainment content transformation.”
How is BC.GAME leveraging emerging technologies to enhance the user experience?
Technology is the engine behind our product evolution. We’re applying AI across multiple layers of the platform — from personalised recommendations to player segmentation and automated customer service. These tools help us build a smoother, more intuitive, and user-centric experience.
We’re also collaborating with various content providers to launch games that offer richer interaction and stronger visual appeal. On the payment side, we’re focused on simplifying deposit and withdrawal flows, improving stability, and reducing transaction times — all of which are critical for global users.
How does BC.GAME balance global reach with localised user experiences?
We believe localisation goes far beyond just translating language — it’s about deeply aligning with local user habits and operational logic. BC.GAME currently supports over 20 languages and has dedicated local teams across key regions, handling content, campaigns, and user engagement.
Through regional VIP managers, community ambassadors, and multilingual customer support, we maintain active, high-frequency communication with players. Whether it’s product design or campaign timing, we strive to incorporate local culture and seasonal elements to truly deliver on the promise of “global brand, local experience.”
“We’re applying AI across multiple layers of the platform.”
How do you view the direction of crypto casinos over the next 2–3 years, and how is BC.GAME preparing for that future?
Crypto casinos are evolving beyond payment functionality to become full-fledged entertainment ecosystems — with social features, content innovation, and stronger community dynamics at the core.
Over the next few years, we expect to see product quality improve, platform diversity grow, and regulatory pathways become clearer. BC.GAME is actively expanding its content offerings, optimising the user journey, and reinforcing its governance and operational frameworks to support long-term international growth.
Our goal is not just to be a leading Web3 entertainment platform, but to build a brand that players trust and enjoy — where transparency and engagement go hand in hand.
