Hard Rock unveils casino program
Hard Rock has introduced PlayersEdge, a groundbreaking program that aims to change the casino culture.
US.- Hard Rock International has announced that as part of a campaign to evolve gaming floor culture, it came up with PlayersEdge. The new branded program changes how casino-goers manage their gambling.
This type of program is the first of its kind in the US to apply a comprehensive education strategy, designed to meet the needs of all gamblers. PlayersEdge also aims to help players understand their behaviour, identify risks and develop positive play habits.
“We built PlayersEdge by listening to gamblers. We want to communicate the right information by appealing to how they actually think and behave in casinos,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. “By understanding the risk profiles and experience levels of different player types, we can segment and target information more precisely, bringing a new focus on preventing problems before they start.”
The company said that PlayersEdge is informed by independent research and expert perspectives. It will become a prominent feature of Hard Rock gaming environments.
“We want players to become confident and to talk openly about gambling with each other, their families and their friends. We want dialogue on what’s healthy and fun, and what’s risky. Our employees are critical to this change,” Pellizzari said.
