Gamesman celebrates 20th appearance at ICE


Gamesman is celebrating its 20th successive appearance at ICE.

The casino component manufacturer will take part in ICE’s upcoming edition in February.

UK.- Gamesman will join ICE Totally Gaming 2017 in confident mood, buoyed by a successful year and the prospect of celebrating its 20th successive appearance at the world’s leading gaming technology event.

Despite the transformation from new entrant to market leader, something which has taken place in just two decades, the company has maintained the same approach to exhibiting and the very same customer-led philosophy.  Gamesman, Sales Director, Martin Rigby explained: “Exhibitions are such a valuable opportunity for companies such as ours whose raison d’etre is to provide our customers with bespoke solutions.“

“For the three days at ICE you will find us listening to customers and identifying how we can deploy our skill set and our passion for engineering to solve specific issues they might have.  It’s not a case of one size fits all and exhibitions, particularly the big international gatherings such as ICE which attract visitors from over 100 nations, enable us to connect with our customers, spend valuable time with them and to generally take the pulse of the industry.  It’s not possible to achieve this in any other environment, in my opinion,” he continued.

The growth of Gamesman to its current status as a US$55 million turnover business, has in turn prompted a stronger infrastructure. The company is led by Brett Armitage, VP Finance of Esterline’s Interface Technologies Platform. “Under Brett,  Arturo Catano has taken on a new expanded role with responsibility for Global Sales. Nick Walter heads the Gamesman office in Las Vegas and we have promoted Sergio Catano to the new position of International Sales Engineer, liaising between customers’ R&D and Design Teams and Gamesman’s own development people.  It is a very strong team and one which has the skills and dedication to build on the Gamesman success story,” he added.

Looking ahead to what he believes will be the key trends at ICE, he said that the use of LEDs combined with new and innovative tech, especially in the high end US machines, make the machines really stand out.  “From our experience as a leading player on the supply side, the combination of both video and reels is a popular and a winning combination.  This is the case in the US where it has brought the digital and mechanical interpretations together,” he concluded.