GambleAware study: 5% of accounts represent 70% of British gambling yield
The study examined 140,000 online betting and gaming accounts over 12 months.
UK.- A study commissioned by the responsible gambling charity GambleAware has suggested that 5 per cent of gambling accounts accounted for 70 per cent of Gross Gambling Yield in Britain.
The study, carried out by the National Centre for Social Research (NatCen), also found that 0.7 per cent of betting accounts and 1.2 per cent of gaming accounts lost £5,000 in a year.
Professors David Forrest and Ian McHale of the University of Liverpool based the research on a study of 140,000 random online betting and gaming accounts between July 2018 and June 2019.
See also: GambleAware to fund gambling harm network
The accounts sampled belonged to seven operators who together account for 85 per cent of Britain’s online betting market share and 37.5 per cent of the gaming market.
The study reported that 85 per cent of betting accounts spent less than £200 on betting in the period and that 90 per cent of gaming accounts had an overall win or loss of under £500.
However, it found that a small number of accounts were responsible for a substantial proportion of losses.
The report found that the 5 per cent of accounts with the largest losses generated 70 per cent of gross gambling yield (GGY) for the sample.
See also: GambleAware launches NGTS campaign aimed at women
In betting, 0.1 per cent of accounts lost £20,000 or more while 0.2 per cent lost between £10,000 and £20,000. The 10 per cent of betting customers that made the highest stakes accounted for 79 per cent of betting GGY.
Responsible gambling messages
The study found that 4 per cent of the sample, and 36 per cent of those who spent more than £20,000, received at least one social responsibility interaction.
GambleAware said: “This research was able to analyse and assess an unprecedented source of information on how people in Great Britain gamble and opens up numerous opportunities to further understand people’s gambling habits.
“These interim findings are just the first stage and future research will provide a greater opportunity to understand the risk factors associated with gambling behaviour.”
