Focus Gaming News chats to Gabriele De Lorenzi, director at WorldMatch, about the transition to online gaming, new markets and how the company develops games.
Despite the rollercoaster of an abnormal year, igaming developer WorldMatch has gone from strength to strength, growing to become an important international creator of online games.
Director Gabriele De Lorenzi took time out to speak with the Focus Gaming News YouTube channel about how the company has continued to make progress.
“The first part of the year was really challenging,” De Lorenzi recognises, “but we could see a completely different approach from September and we could keep more or less the same figures as last years.”
The transition to online gaming
De Lorenzi says that despite the challenges of the pandemic, some partners have done very well. He thinks a good part of the players that made the transition to the online gaming market will stay.
“I think there will be good retention at the end of this. We have many players that are moving from land-based and will stay on the online markets.”
He added: “In some markets, we have products that are really famous in the land-based markets and so having those products is a plus because [operators] could really get all of those players that come from land-based.”
New markets for WorldMatch
The Italian online gaming market is one that appears to keep on growing, reporting record revenue in December and January.
Meanwhile, WorldMatch is moving into two new markers, in the city of Buenos Aires in Argentina, and in Belarus, where it’s shortly to gain certification.
“The company is still growing and looking for regulated markets.”Gabriele De Lorenzi, director at WorldMatch.
In Argentina, WorldMatch is already working with one of the few regulated operators in the province of San Luis, and it will enter the city of Buenos Aires later in the year.
“I think it’s going to be a good market honestly because it’s a big city and it might be the start for all the provinces in Argentina,” De Lorenzi says. “A regulated market is going to be a solution for many countries.”
He added: “The company is still growing and looking for regulated markets. Everywhere where it’s possible we are ready to certify and enter those markets.”
The development of new games
WorldMatch prioritises its partners’ feedback and the characteristics of each market when it comes to developing new games.
It’s developing with mobile in mind and recently introduced a new user interface. The company plans to launch 37 new slots this year.
“A game that works here in Italy or in Asia is not the same game.”Gabriele De Lorenzi, director at WorldMatch.
“We have good communication with our partner operators. It’s important for us to understand their feedback and to move according to their feedback because they know their players,” De Lorenzi says.
He adds: “Our intention is to keep on realising products that are as much as possible tailored to the different markets.
“A game that works here in Italy or in Asia is not the same game. So we have to do something different related to the taste and culture of the different countries.
“We’re cooperating with artists and mathematicians to catch all the different tastes and try to make a product really appealing to the different operators.”
What most shines through at WorldMatch is how much the company enjoys what it does.
“Enjoying is a must for everyone in the company,” De Lorenzi says. “We like what we do and I think we see that in terms of the products so we look forward with a lot of interest.”